Moss

Kit Builder - Our CLients

MOSS - Bespoke Suit 3D Customizer

The Pre-Match Story

The background

Moss is one of the UK’s top menswear shops specializing in dress wear for formal occasions.

Allowing clients to bespoke their outfits has been something  Moss has been offering for a while, accessed via their retail stores  ‘tailor me’ service. As more shoppers migrated to researching clothing on their website, Moss made the decision to let consumers customize their outfits online and then book an appointment in their local store to finalise the sale.

This facility was popular, but customer feedback also suggested that many customers were happy to buy straight away online, leaving out the store visit. Moss and Kit Builder rose to the challenge and built a fully integrated online solution, the Moss 3D Customizer. This has proved very successful and became even more important when stores were closed due to the COVID pandemic.

Moss

“Due to popular demand we fully automated the customized outfit offer and allowed customers to design and buy online. This has opened up an entire new sales channel for us with outstanding results.

To generate further interest, we ran a social media competition to win a suit. Consumers were so engaged they shared their designs, spreading the word. When we announced the winner and let the other entrants know, many responded by buying anyway, in fact we made more in one day than in the previous month! – that’s the power of customization and social media.

Thanks to Kit Builder and their development team we were able to simplify what was a detailed customization requirement and along with the very realistic 3D visuals, it allowed our customers to buy with confidence”

Matt Henton

Head of Ecommerce - Moss Group PLC

Changing the game

The Kit Builder Solution

Moss is one of the UK’s top menswear shops specializing in dress wear for formal occasions.

Allowing clients to bespoke their outfits has been something  Moss has been offering for a while, accessed via their retail stores  ‘tailor me’ service. As more shoppers migrated to researching clothing on their website, Moss made the decision to let consumers customize their outfits online and then book an appointment in their local store to finalize the sale.

This facility was popular, but customer feedback also suggested that many customers were happy to buy straight away online, leaving out the store visit. Moss and Kit Builder rose to the challenge and built a fully integrated online solution, the Moss 3D Customizer. This has proved very successful and became even more important when stores were closed due to the COVID pandemic.

AND THAT'S JUST THE KICK OFF

a whole squad of features

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Kick Off

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