Convincing Internal Stakeholders to Invest in 3D Customization Software
Investing in 3D customization software can feel like a bold move—but for businesses selling configurable products, it’s quickly becoming a necessity. Whether you’re an account manager pushing for innovation or a marketing manager eager to enhance the customer journey, getting buy-in from IT, finance, and operations is a crucial step. Here’s how to build a compelling case that secures support across your organization.
Start with the ROI of 3D Customization Software
At its core, 3D customization software does more than look impressive—it delivers measurable results. Shopify has released data showing that brands using 3D experiences report a conversion rate up to 94% higher than those without. Higher engagement means more completed purchases, fewer abandoned carts, and an overall increase in customer satisfaction.
In fact, Kit Builder clients regularly report:
- An increase in conversion rates
- Fewer product returns due to more accurate ordering
- Increased customer loyalty and repeat sales
Finance teams will also appreciate the long-term value: by reducing returns, increasing average order value, and driving efficiency, 3D customization pays for itself far quicker than most digital investments.
Speak Their Language: Tailoring the Pitch by Department
IT: Highlight Stability and Integration
Your tech team needs assurance that the platform will be stable, secure, and easy to maintain. Kit Builder is cloud-based and built for easy integration with most eCommerce platforms and ERPs. It’s also continuously updated, so internal teams don’t need to manage versioning or technical patches.
Design: Emphasize Creative Control
Your design department might worry that a configurator limits creativity, but the opposite is true. With Kit Builder, designers can upload detailed 3D models, set brand guidelines, and retain full control over how users interact with each product. It’s not just a tech tool—it’s a creative extension.
Finance: Lead with Cost Efficiency
Finance teams want to know how this affects the numbers. Kit Builder supports made-to-order and low-inventory models, helping brands reduce excess stock and waste, key for both budget and sustainability goals. Not to mention savings on time and resources, as well as increases in conversions and return customers
Risk Management: Addressing Concerns Proactively
Any new tool comes with questions about risk. The good news is, 3D customization software reduces operational risks in several ways:
- Minimizes order errors by letting customers visualize exactly what they’re buying
- Streamlines communication between sales, production, and fulfillment
- Improves forecasting for custom product demand by showing which product variations, colours, sizes, and features customers purchase or enquire about most.
With Kit Builder, your team can even set rules and restrictions on design elements, ensuring compliance and brand consistency across every order.
Show, not tell: getting the whole team involved
Sometimes it’s easier to understand the benefits of a new solution when you see it firsthand. Why not send the relevant people in your organisation a link to Kit Builder online showcase, or book a meeting to have a look together?
Kit Builder offers full demos to help you better understand our product, and you can bring the whole team along. Asking a member from these departments to sit in on your demo is a great way for them to see firsthand the benefits Kit Builder can offer.
A Real-World Example
Don’t just take our word for it, here’s what Doug Hemingway, Product Manager at First Ever, has to say about Kit Builder’s 3D customization software:
‘We really feel we are offering our customers a fantastic design experience, the exceptional 3D views which change dynamically really engage the customer, and they can make something truly unique. Being able to see the final product in a high level of detail really helps replace the ability to physically view a product in a store, something essential for our online shop.
The Kit Builder solution has allowed us to expand our addressable market by lowering our minimum order quantity and by providing a completely new level of service. It has been a great success financially and has contributed to our increased customer satisfaction levels.
I would be happy to recommend the Kit Builder product to anyone entering the world of customization.’
Final Word: Turn Hesitation into Action
Implementing 3D customization software isn’t just a flashy upgrade—it’s a strategic shift toward better customer engagement, smarter production, and higher margins. For an increased chance of getting internal buy-in, focus on outcomes that matter to each team: cost savings, efficiency, creative freedom, and reduced risk.
Want to see how Kit Builder could fit your business? Book a free demo today and get a tailored walkthrough that answers your stakeholders’ specific concerns.
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